Welcome to my personal space on the web. I’m Mike Nicholson, a consumer psychologist and marketing professor at Durham University Business School in the UK. This is a site about consumers and consumerism, as seen through a neo-Darwinian lens. In the absence of a decent text book on the subject, it is primarily aimed at my UG/PG students and industry collaborators, with Resources and Reading lists of use to them. I also Blog about consumer psychology generally, however, and offer occasional marketing Insights for practitioners, so hopefully this humble home on the web may have some broader appeal.  Normal ‘health warnings’ and disclaimers apply – all views expressed are merely my personal ones, not those of my institution, and so on. Enjoy!